By Noussaiba Krichene, MAM2025
Why a master’s degree?
Coming from a business background, I knew I needed to add technical skills to my toolkit to complement the managerial knowledge I’d gained in my undergraduate studies. But this was about more than just ticking off skills on a checklist. I wanted to build a profile that balanced sharp analytical abilities with solid leadership qualities that today’s industries demand.
As I began my search for the perfect graduate program, I wasn’t just looking for another credential. I wanted an experience that would push my boundaries, spark my curiosity, and prepare me to drive meaningful change. That’s when I found London Business School, and it became clear that the Master’s in Management and Analytics program was what I had been searching for. This program brought together the best of both worlds: the insights and strategies of management and the powerful tools of data analytics. It wasn’t just the degree but a journey to grow, connect, and make an impact.
A world-class adventure in learning
I dreamed of a graduate education that would be more than just a degree, a transformative experience at a world-class university surrounded by brilliant minds from every corner of the globe. That’s exactly what London Business School offers. For me, this program is about so much more than academics. It’s about immersing myself in a vibrant, diverse community, working on projects with teammates who bring unique perspectives, and exchanging ideas that push the boundaries of what I thought possible.
Every day here is an invitation to grow, not just in knowledge but in self-awareness. It’s a chance to build lasting connections, to step out of my comfort zone, and to redefine what I’m capable of. This journey at LBS is about learning, exploring, and discovering a better version of myself, one challenge at a time.
The Master’s in Analytics and Management (MAM)
When I started looking for a graduate program, I knew I needed one that didn’t just teach data analytics or strategic management in isolation. I wanted a blend of both. LBS offered that perfect balance with the MAM program, something few other schools could match.
At the MAM program, every class has a data-driven heartbeat, weaving analytics seamlessly into the fabric of our learning. This emphasis on data science fascinates me, as I’m deeply passionate about transforming numbers into insights. But what truly sets LBS apart is how it brings theory to life with real-world applications. From case studies to live projects with industry leaders, in the London Lab course, the curriculum is a constant reminder that we’re not just learning for exams, we’re training for the real challenges we’ll face after graduation.
The merit scholarship
I’m incredibly proud to be a merit scholar at LBS, especially because it was an honour that found me, I hadn’t even applied for it. LBS recognized the potential in me to bring something unique to their community, which is a testament to how much they value each student’s individual strengths and dreams. Here, you’re not just another student; you’re seen as a future leader with the power to make an impact. From day one, I felt the school’s commitment to helping every student succeed. The faculty, career centre, clubs, and program team are always there, ready to guide and support you every step of the way. All it takes is the courage to make the first move, to reach out, and you’ll discover countless opportunities waiting for you. LBS is more than a school, it’s a launchpad for dreams, and I’m grateful every day for the chance to be part of it.
Personal and professional growth
At London Business School, every day is a powerful opportunity to become a better version of myself. This place is more than just a school; it’s a transformative experience that shapes both my personal and professional life. I’m learning essential skills, yes, the technical know-how, the strategies, the frameworks. But LBS is also teaching me how to lead with empathy, how to communicate effectively, and how to face challenges with resilience and confidence. Through hands-on projects, clubs, and countless networking events, I’m constantly building my leadership skills in real-world situations. At LBS, I’m not just preparing for a career, I’m finding out who I am and who I want to be.
Future impact and career growth
What truly drew me to London Business School was the vision I had for my career and the kind of impact I wanted to make in the world. I knew that to reach my potential, I needed more than just a degree. I needed a foundation built on real-world learning, a powerful network, and a place that would challenge me to think big. LBS provides all that and more. With incredible career services guiding me at every turn, from resume workshops to mock interviews, I feel supported as I take each step toward my future. But the best part? The lifelong connections I’m making. This isn’t just a network, it’s a global community of people who are passionate, driven, and always willing to lift each other up.
It’s a journey worth taking!
Looking back, choosing London Business School was so much more than just selecting a school, it was choosing a path that challenges, inspires, and prepares me for an impactful future. Every day here has affirmed that I’m in the right place, surrounded by brilliant minds, supported by world-class resources, and engaged in a truly transformational experience.
If you’re someone who dreams big, who wants to grow both personally and professionally, and who seeks to make a real difference, LBS might be the perfect place for you, too. It’s been a journey worth every moment, and I can’t wait to see where it leads next!