MAM: Bridging the gap between business, data and machine learning

by Kira Hughes, MiM Career Lead

In an age of rapid progression where job descriptions are becoming progressively diverse, hiring professionals that can confidently deal with ambiguity and uncertainty is integral to an organisation’s success.

In strategic and analytical roles, the trend is no different; with recruiters increasingly seeking talent that can balance hard analytical ability with strong business acumen and interpersonal skills. As a response to this shift in demand, our Masters in Analytics and Management (MAM) was launched, aiming to bridge the gap between business, data and machine learning for those at an early stage in their career.

We will be welcoming the first cohort in August 2019 and we expect that the comprehensive curriculum will allow students to progress into a wide variety of roles. Most importantly, MAM graduates will benefit from the choice of being able to take their careers in their desired direction, as either functional generalists, or well-rounded specialists.

As part of our research when developing the programme, we held a round table discussion with LBS alumni, all of whom are currently working with line-management responsibilities in the tech and digital sectors, and actively seeking talent. The conversations confirmed what we have observed from speaking to recruiters – that the combined traits of analytical knowledge and business acumen are both highly sought-after in prospective employees.

It became clear that when hiring a business school candidate, they expect applicants to demonstrate a solid understanding and ability to converse in technical aspects, much more so than previously. This was high on the list in desirable traits for a recent graduate and was considered key to an individual’s potential to be able to truly add strategic value.

Many recent graduates looking to futureproof their skillset in this market have already secured their place in the inaugural cohort, and incoming MAM2020 student Matei Apolzan shared what has attracted him to the programme:

“For any fresh graduate, staying ahead of the curve in today’s digital economy requires a comprehensive understanding of how data drives business. For me, the MAM was my first choice when applying for masters particularly because it stands at the intersection between advanced analytics and a strong managerial foundation. The diversity of courses, which range from machine learning to strategy analytics and marketing, coupled with the career outlook LBS offers, will truly make the MAM a world-class experience.”

LBS is a hub for opportunity and will position you with a breadth of experiences to make sure you’re prepared for your next role upon graduation. Just one example of this is the unrivalled offering of our Career Centre, with one of the largest teams at any business school; you’ll benefit from the breadth and depth of career coaching and sector expertise from those with industry experience. You’ll also join a community of over 44,000 leaders, pioneers, pace-setters and groundbreakers, many who are already working with top employers.

If you would like to submit your CV to discuss your eligibility or if you would like to apply to our Masters in Analytics and Management you can do so here.


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